Global Facts - Walkin and Lobby Video - Four Screen
Partnering with Oracle Brand, l.inc was tasked with applying the corporate rebrand "Redwood" to the use of live action and stock video for the first time. The new brand pillars: Human, Sophisticated, Aspirational, & Intelligent guided our choice of imagery and composition. Drone, POV and closeup details patterned the piece to weave a tale of Oracle's corporate citizenship initiatives around the globe. Using Redwood 's illustrated "data textures" we created detailed, organic animations that were leveraged for use in these and many other videos.
design, stock sourcing, editorial, animation