MICROSOFT
What If?
Microsoft Corporate Citizenship asked l.inc to conceive of two spots highlighting their commitment to bridging the opportunity divide by providing young people access to technology. This first piece imagines "what if" peoples dreams hadn't become reality by showcasing those ideas in a fun and engaging manner. The goal to inspire others to follow suit using tools provided by Microsoft to bring those ideas to life.
concept, script writing, illustration, design, editorial, direction, animation, vo and music sourcing
MICROSOFT
Matching Opportunities
This second piece uses a split screen technique which pairs potential to outcome, imagination to its fruition, dreams to reality. In this creative approach we see what is and what can be and are humored and inspired to join Microsoft Corporate Citizenship in bridging the opportunity divide.
concept, script writing, design, live action production, casting, stock sourcing, editorial, direction, animation, vo and music sourcing